Nike Advertisements

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This page is dedicated to those elusive Nike advertisements. As far as I know, this is one of the few sites on the Internet containing the text of actual ads. I don't have many, so if you have any email them to me (katiekleinman@hotmail.com) and I will post them for humanity/posterity/browsing. Thank you for visiting.

Often inspiring, often hypocritical, the complex world of Nike advertisements...

Actual Nike Ads

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94-year-old swimmers.

Barry Sanders-running back, Detroit

Beatrice Brophy and Barbara Anderson

Carlton Fisk, catcher, 21 years in the major league

Chinyere Vann

Did you ever wish you were a boy?

Fortunately, the Air Dri-Goat *

Jackie Joyner-Kersee

Jerry Rice, wide receiver, Mississippi Valley State

Life isn't about keeping score

Listen

The look in Pre's eyes

Mike Powell, World Record Holder

Now this is a shoe for roads

The prince knelt down...

Remember P.E. class?

Slogans

STATISTICS

Steve Prefontaine in the insatiable spirit of Nike running

Tag

We are hedonists

Why are we so hard on ourselves

Why do I run?

Why do I run? (2)

A WOMAN IS OFTEN MEASURED

You are not a goddess

YOU DO NOT HAVE TO BE YOUR MOTHER

* denotes recently added ads

Other sites containing actual ads:

John's Swoosh Page

advertisementave.com

Terry Gilliam's 2002 Nike ad

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a·nal·y·ses

Women's Bodies in Sports Ads

Nike Marketing…Where has it gone, where is it going - By Tracy Goldstein and John Lennon

Nike's "Just Do It" Advertising Campaign Mini-case Study (PDF) - By CFAR

Female Athletes Fight Anonymity - By Stephen Wissink

Metacommunication & Nike - By Robert Goldman, Stephen Papson, Noah Kersey

New school meets old cool in Nike ads - By Eric Neel

Corporate Social Responsibility - Companies in the News - MallenBaker.net

Nike's Women's Movement - By Fara Warner

Star-Spangled Business: Labor, Patriotism, and Michael Jordan in a Nike Advertisement - By Jes Cortes

How Critical Theory and Critical Pedagogy can Unmask Nike's Labor Practices - By David Boje

Nike and the American Body - Kenneth Hincker

Just Buy It: Nike Advertising Aimed at Glamour Readers (PDF) - By Darin J. Arsenault & Tamer Fawzy

I Love Nike, But... - By Tom Gardner

Nike: How 'Cool' is Exploitable - By Norm Dixon

A (Post) Critical Rhetorical Analysis: Methodology for Researching a Corporate Case - By Carlos Salinas

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Pro Nike Info

Nikebiz: The Inside Story - About Nike the business

nike.com - Nike's products

www.niketalk.com - Discussion forum dedicated to Nike products

Melissa C. Morgan's Nike Web page - General info

Body Images Survey - NOW.org reader survey results

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Anti Nike Info

Shoes of Slavery - By Blakeley Meyer

Just Don't Do It Campaign at the University of Michigan - A group of students and faculty who were concerned with the University's association with Nike

CorpWatch - A look at Nike and Sweatshops

Campaign for Labor Rights - Fighting against the global sweatshop economy

Boycott Nike - Information about Nike in Vietnam

Nike Campaign - By GlobalExchange, an international human rights organization

No Sweat - An organization fighting sweatshops worldwide

Challenging Sports Brands to Respect Workers' Rights - By Oxfam Community Aid Abroad

Just Do It! Boycott Nike! - Information on boycotting Nike

Clean Clothes Campaign - Overview of Nike's practices around the world

Nike Shoes and Child Labor in Pakistan - By the Trade Environment Database

Nike University: Hooked on Sweatshops - Response to Nike's infiltration of universities

... And Ain't I a Woman?: Funny, we just don't get it - Articles about Nike advertisement depicting a woman being attacked in her home by Margaret Allum

Letter to Nike Corporation from Women's Organizations - Regarding Working Conditions in Vietnam, China, and Indonesia

Nike Ad Campaign - Targeting Women Blasted as Hypocritical by Top National Women's Groups

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Parody/Spoof

Just Vom It - ad-rag.com

Worth Going Broke For - BadTasteAdvertising.com

You're Running Because You Want That Raise - Adbusters.org

Nike Sweatshops - Unlocking the Power of Poverty - toolness.com

Nike Web site - A Parody of the Nike Web site

Nike To Cease Manufacturing Products - 'From Now On, We'll Focus On Just Making Ads,' Says CEO from the Onion

Free Shoes from Nike - Urban Legends Reference

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Interesting News

November 19, 2004 - Father of Nike, Marketing Guru Gives Up Post
Greg Schneider, Washington Post

January 12, 2004 - The Second Coming: Nike's new ad is a humble prayer that LeBron will turn out like Mike
Seth Stevenson, NPR's Day to Day

January 8,2004 - Nike's new church ads lack taste
Luther Keith, The Detroit News

February 7, 2002 - Nike legal staff logging lots of hours
Brian J. Back and David Raths, Portland Business Journal

March 20, 2001 - Gear Jammers
Joab Jackson, Baltimore City Paper

October 26, 2000 - Nike Rescinds Advertisement, Apologizes to Disabled People
Ann Grimes, The Wall Street Journal

October 25, 2000 - Nike Pulls Ad and Apologizes
William McCall, AP Business

January 14, 2000 - Nike Toys with TV Junkies
Christopher Jones, Wired.com

November 4, 1999 - UA students to tour Nike apparel factories
Ryan Gabrielson, Arizona Daily Wildcat

November 21, 1998 - Nike and Islamic group end logo logjam: Opposing views celebrate common ground

This page last updated November 12, 2004.

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